News

18.02.2015

Bell-Fruit is the class leader at ICE 2015

Bell-Fruit Games set up for business at last week’s ICE Totally Gaming with a bumper crop of strong new titles, showing once again why it remains at the top of the tree in the UK gaming machine manufacturing sector. Included in the star-studded roster were Cat C models Queen We are the Champions; Queen Forever; and DEAL OR NO DEAL Dropzone. They were joined, among others, by B4 game DEAL OR NO DEAL Box 23, the lo-tech Cat C pairing of Golden Winner and Queen Greatest Hits, plus DEAL OR NO DEAL Win Fall Casino. Commenting on another successful show for the firm was Sales and Marketing Director John McLoughlin. “ICE was, as usual, a very hectic three days,” he said. “Bell-Fruit Group received many plaudits for the range of products on display and for the innovation to be seen right across the range of equipment.”

He added: “In particular our visitors were won over by Queen We are the Champions in the Elite cabinet, the reel to video Queen Forever and the Queen Greatest Hits in the casino-style cabinet, in addition to the Golden Winner game for the AGC market. Deal or No Deal was also much in evidence, with Hyper DoND and Box 23 B4 also both being on show. ICE was a great opportunity
for us to show off all our latest games and to catch up with our customers, not only from the UK but from across Europe as well.”