About us

A Brief History...

Our track record of over 50 years in the industry is second to none. Focusing on the core skills of technology and games design, served by a flexible and efficient manufacturing facility, ensures that Bell-Fruit Games continues to deliver world class standards of performance.

The Bell-Fruit Group consists of two design houses: Bell-Fruit Games which creates games for the pub, AGC and Bingo markets, along with QPS Interactive. In addition Mazooma Interactive Games (MIG) is a market leader in producing "soft" content for betting shops and for the online market. RLMS Sales, our distribution company, is also part of the Bell-Fruit Group. In July 2012, The Bell-Fruit Group was acquired by Astra Games Ltd, part of the Novomatic Group of companies, who purchased us from Danoptra Holdings.

Bell-Fruit Games Ltd (BFG), known originally as Bell-Fruit Manufacturing Co. Ltd, was formed in 1963 and quickly gained a reputation as a leading designer and manufacturer of gaming machines for the UK. 1999 signalled a distinct change of emphasis when the company focused its strategy on the design, development and manufacture of games, concentrating on the design and development process. In line with this re-alignment of focus to creative design, the company changed its name to Bell-Fruit Games.

In the UK, the company is a leading player in AWP, Club Jackpot and SWP markets, both in traditional and video networked technologies, enjoying a reputation for constant innovation. From its established Nottingham base the company, which is immediately associated with its famous three bells logo, develops new games for European and worldwide markets, and employs around 200 people.

Bell-Fruit Games aims to be known and recognized as a centre of excellence and innovation that consistently generates more successful games than any other company in the UK and Europe. In order to achieve objectives the company is committed to recruiting and developing the best people and supporting this innovation with efficient, responsive manufacturing and marketing operations.